Want to Get People to See a Doctor? Target Their Beliefs
The Tsimane people are an isolated tribe in Bolivia with a life-expectancy of only 50 years. Researchers from the Integrated Anthropological Sciences Unit at UC Santa Barbara published a paper analyzing why the Tsimane often refuse medical care, even when it's free and offered by people they trust. Their findings provide insights into why so many people around the world, regardless of background and education, resist going to the doctor even when they know they should.